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Being a Conscious Consumer: Why Fair Trade Matters to Steaz and Why It Should Matter to You – WELL Summit

Being a Conscious Consumer: Why Fair Trade Matters to Steaz and Why It Should Matter to You – WELL Summit


The W.E.L.L. Summit is about more than just a weekend: It’s about helping you to live a happier, healthier, more luxurious life every day! That’s why conscious consumerism is so important to us. We want you to know what you’re buying, why it matters and who benefits. So, we asked Steaz CEO Linda Barron about why Fair Trade matters to the beverage company—and why it should matter to you too.

How does Steaz ensure they use only the best ingredients?

Our foundation of organic and fair trade ingredients, sourced globally and sustainably, are at the core of our company. When we source ingredients for our beverages we are able to provide not only the highest quality ingredients to consumers but also work to ensure that we are getting all of our ingredients from farmers who are being paid a fair wage.

Why is Fair Trade important to Steaz? And why should consumers care about that certification?

Consumers are becoming more savvy to what they put in their body, and in turn are demanding clean labeling and sustainable business practices. Here at Steaz we make sure that all of our products are certified organic and Fair Trade because we want to ensure that we are supporting families and their livelihoods as we source our ingredients from across the globe. The Fair Trade logo on our cans means that the farmers and workers are being justly compensated and that their businesses remain sustainable and positively influence their larger communities. Working with people and farmers in this way is important to us and we hope that our consumers have those same values when they choose to drink Steaz.

What about certified organic green tea? Why is that an important ingredient to Steaz?

Having certified organic green tea is the base of all of our Steaz beverages. In addition to the health benefits of green tea, we believe that it distinguishes us in the category and adds to the clean, refreshing and delicious taste of all of our beverages. Using organic green tea is hugely important to us and we hope that consumers see the value of the ingredient as both beneficial to their health and delicious and as a way to differentiate Steaz from other beverages on shelves.

By sourcing organic, we support sustainable agriculture, using farming techniques that protect the environment, public health, human communities, and animal welfare. This form of agriculture enables us to produce healthful food without compromising future generations’ ability to do the same.

What does it take to build a thriving wellness business that is focused on being a conscious company while also providing superior products?

Steaz has been a labor of love since 2002, and everything we do aligns with the DNA of our company, which is to make organic and fair trade and great tasting beverages. We are also a leader and an innovator in the industry, which continues to drive Steaz forward in the wellness space, and we partner with likeminded companies and individuals, such as the W.E.L.L. Summit, to continue the message of doing things that are good for the mind, body and soul.

Thank you, Linda! Linda will be joining the W.E.L.L. Summit on our Fair Trade panel, but don’t forget to check out our interview with her on why cactus water is the hottest ingredient in the beverage world, and stay tuned for a healthy cocktail recipe from Steaz, coming to the blog next week!


Neal Halfon

Neal Halfon, MD, MPH is founding director of the UCLA Center for Healthier Children, Families and Communities, and also directs the Child and Family Health Leadership and Training Program in the UCLA Fielding School of Public Health. Dr. Halfon is professor of pediatrics in the David Geffen School of Medicine at UCLA; health policy and management in the UCLA Fielding School of Public Health; and public policy in the UCLA Luskin School of Public Affairs. Is well known for his health related publications.